Direct mail4/11/2023 ![]() What is the first thing they’re probably going to do, then, before they call you?Īnd Carrot is the best way we’ve found to quickly and easily build an online presence - they provide websites, SEO tools, monthly blog content, and some great analytics software for both agents and investors. Someone receives your mailer and they are, in fact, interested in selling their home.īut they don’t know you. This might not be necessary if you’re just getting started.īut the more the phone is ringing (and the more those random calls are derailing your day), you might find Call Porter well worth the investment. They’ll field you inbound leads, get critical upfront information, and then schedule a follow-up call with you or your acquisitions manager. The U.S.-based reps are trained to talk specifically with motivated sellers. Particularly for investors, the phone will ring at all times of day: when you’re trying to relax, spend time with your family, or decompress from a long day at work.Ĭall Porter is a real estate live answering service built for real estate investors, by real estate investors. Now you’ve got tools to pull big data sets and send mail… but the more mail you send, the more the phone is going to ring. It has some of the most updated data and advanced filtering, which is why we recommend it for both agents and investors. With it, you can access tons of niche lists and pull big amounts of data with just a few clicks - in any U.S. But where are you going to pull the addresses for actually sending those mailers? You can use Ballpoint Marketing to create and send high-converting mailers. In fact, you can learn about just how well they work (and exactly how to use them) in the case study we recorded below with Wes Litton… We also have golden letters for real estate agents that work extremely well… – Tarah and Billy Fernandes, DFW wholesalers/Investors “This year, from BPM, we’ve closed 31 wholesale deals, and 5 new rentals, a few flips, and a 90-unit storage facility.” If you’re going to try direct mail, do it right. We’ve tried cheaper marketing and got what everyone else got… silence. On every appointment, we go on we always hear things like: ‘I love the handwritten letter!’ ‘That’s such great marketing!’ ‘They really made you seem more legit!’ We’ve even heard numerous times from sellers that they get letters regularly, but we were the first ones they have ever called. “BPM letters are critical to helping us stand out in our very competitive market. These letters and postcards are written by robots with real pen and ink that indents the paper and are 100% authentic.Ĭheck out what a few investors say about our mailers below… That’s why, at Ballpoint Marketing, we help investors and agents stand out from the clutter by providing hand-written direct mail. It’s a competitive, mail-eats-mail world out there. Here’s a hard truth about direct mail: you’re not the only agent or investor sending mail to your lists. ![]() What tools do you need to send direct mail campaigns and be successful in doing so? The Toolkit for Successful Direct Mail Marketing You can farm more or less neighborhoods based on how deep your pockets are.īut if you’re just getting started - whether you’re an investor or agent - expecting to spend about $150 per week is pretty reasonable. Most real estate agents “farm” neighborhoods that they want to work with - this is a long-term strategy that means sending mailers periodically (say, every 6 months) to property owners in their target locations. As their business grows, so do their mailing habits and systems.įor real estate agents, the process is a little bit different. Many people getting started out send about 100 mailers a week and just stay consistent until they get their first deal. That works out to about $500 to $2,000 (depending on the type of mailers you send). If you’re a real estate investor, for instance, looking for wholesale deals and you want to do one more deal per month, then the question is how many mailers per month will it take to generate an additional deal?Īccording to most real estate investors, it’s reasonable to expect to send between 500 to 1,500 mailers per deal - you can see a BiggerPockets discussion about it over here. The best way to do this is to work backwards from how many leads you want to generate or how many real estate listings you want to nab. And before you start sending mailers, it’s important to determine your budget. ![]()
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